PPC stands for Pay Per Click. It is one of the best tool to reach your targeted audience in a short span of time. PPC is used to promote your business in online world. Although there are many PPC platforms, but Google Adwords and Biing Ads are most Preferred. Several Benefits that a PPC campaign can give a small business are:
1. Fast & Measurable Results: Small business need rapid results to grow in market. In that case, PPC can help them a lot. If the business has a running website, creating an adwords account, setup ads and run them can boost your targeted audience to a great extend. You can measure everything in it like cost, profit, views, clicks etc.
2. No Dependency on Google Algorithm: Creating and running a campaign does not effect if there is a change in Google algorithm like it in SEO. Just create a profitable campaign and sit back relax without any worry of algoritm.
3. Reach Audience: Based on different factors like keyword, Location, website, device etc, you can easily reach your desired audience. The flexibility allows you to show your product to the right audience and start profit immediately.
4. Brand Recognition: It can be used to brand your industry with use of target keywords that suit your industry. People search for the target keyword and your ads will show every time to them.
5. Budget Friendly: No budget restriction is one of the best feature of PPC. It helps to run the campaign in low budget and gain a small profit and thus further increase your budget slowly with rise in your business profit.
6. Test Marketing Strategy for Other Mediums: It give you an opportunity to test which product heading or ad copy will perform better in a campaign. You can setup different ads and run them for a couple of weeks and measure the results. The ad with highest CTR is the one you should prefer.
1. Fast & Measurable Results: Small business need rapid results to grow in market. In that case, PPC can help them a lot. If the business has a running website, creating an adwords account, setup ads and run them can boost your targeted audience to a great extend. You can measure everything in it like cost, profit, views, clicks etc.
2. No Dependency on Google Algorithm: Creating and running a campaign does not effect if there is a change in Google algorithm like it in SEO. Just create a profitable campaign and sit back relax without any worry of algoritm.
3. Reach Audience: Based on different factors like keyword, Location, website, device etc, you can easily reach your desired audience. The flexibility allows you to show your product to the right audience and start profit immediately.
4. Brand Recognition: It can be used to brand your industry with use of target keywords that suit your industry. People search for the target keyword and your ads will show every time to them.
5. Budget Friendly: No budget restriction is one of the best feature of PPC. It helps to run the campaign in low budget and gain a small profit and thus further increase your budget slowly with rise in your business profit.
6. Test Marketing Strategy for Other Mediums: It give you an opportunity to test which product heading or ad copy will perform better in a campaign. You can setup different ads and run them for a couple of weeks and measure the results. The ad with highest CTR is the one you should prefer.
