3 Errors in Google AdWords That You Should Avoid in Your Campaigns

1. Define the Goal Wrongly (or not define it): 

It is not the same to want to sell your products than to get many people to know you. Neither is it the same to want to significantly increase visits to your website than to get users to fill out a contact form.

According to your marketing objective, you must create one campaign or another. Segment your audience one way or another. Choose one type of bid or another.

Also keep in mind the budget that you are willing to spend. If they are € 100 (bad we are going), your goal can not be to sell bracelets valued at € 354.

Be clear about your goal before you start designing the structure of your campaigns and flipping through AdWords options.

2. Not Having Clear the Structure Of the Campaign:

Bread of every day. One of the mistakes in Google AdWords that I see the most.

You do not know how many times I've encountered clients who have created a Google AdWords campaign without even thinking about the structure. Neither structure, nor what they want to achieve, or anything at all.

The process goes like this:

Come on, let's create a campaign in Google AdWords because they have told me that they work and that we will earn money.


Dale, let's start creating campaigns and ad groups. These keyword sounds to me, we are going to put them in that group. Oysters, the ads, how do we write the copys? Bah, something will happen to us while we create them.

Campaign in progress!

(I forget the campaign because Google AdWords will do its magic)

We have spent € 1,000 and we have not achieved anything at all!


I am going to tell you clearly: in order for your campaigns in Google AdWords to work, you have to start by creating an optimized structure. Because depending on what you want to achieve, the budget you want to invest, the resources you can afford, the visitors to the website you have, etc. you must create one structure or another.

How many campaigns will you create?

How will you distribute the budget?

How many ad groups?

How will you classify the keywords for which you want to bid?

How many ads will you create for each group?

Before touching Google AdWords, I recommend that you take paper and pen (yes, the old-fashioned way) and think about it.

Keep in mind that each of the AdWords layers (Account> Campaign> Ad group> Ads) has its own settings.

3. Do Not Analyze Your Competition:

If your competition is in AdWords you have to know what you are doing. Analyze your strategy Analyze your ads

 Why?

 Because you will save yourself a lot of work.

 If they are in AdWords, these brands have surely carried out a thorough analysis of keywords or locations (in the case of Display) and have been optimizing to get the best results.

 Analyzing your competition you will discover keywords that you can use in your ads, words and phrases that convert, USP (unique selling propositions) that you can use, etc.

 All information is small.

 How can you find out what your competition is doing in Google AdWords?

 Doing Google searches with the keywords that you think you can compete for.
Using SEMrush (TOP tool). Here you can gossip ads (yes, copy + keywords + landing pages) of your competitors. You can search by keyword or by advertiser. It's milk!

Steps To Setup A PPC Campaign

PPC is a tool that drives immense traffic to your website in quick session. The key to successful is maximum return on investment (ROI). It is one of the most reliable way to earn money online. This is a method that gives instant result when applied and correctly. In this blog post, we will learn how to setup a campaign. Different steps that completes a campaign are:

1. Adwords Account: This is the foremost task you need to do, if you want to setup a campaign. You need to go www.adwords.google.com and then create an account by following the steps that comes. Although you can setup campaign on yahoo as well as Bing search engine.

2. Research: Success of a campaign depends to a great extent on research market and keywords. You must decide which type of campaign you want to create and what are the keywords you can take.

3. Location & Time: In this step, you have to select the targeted location where you want to display your advertisement. Also you can select the gender , people and time when and to whom you are interested in.

4. Bid Strategy: It consist of how much amount you want to pay for the campaign per day and for each click. There are 2 methods. Either you can set manual bidding or allow Google to set the amount by itself for better results.

5. Adgroup and Ads: After continuing, next steps would be to set up an ad group like for shoes campaign, we can create ad group with name running shoes. It is a type of subcategory. After that create an ad to show on Google with appropriate title and description. Title length is 25 character and description length is 35 character.

6.  Billing: The final step is to link an account for payment of the campaign so that campaign run without any problem. For this purpose, you need to go to Setting options and fill out the billing details required like ATM etc.

Thus, above are the steps that are used to create a campaign and run it successfully.

PPC and It's Benefit For Small Business

PPC stands for Pay Per Click. It is one of the best tool to reach your targeted audience in a short span of time. PPC is used to promote your business in online world. Although there are many PPC platforms, but Google Adwords and Biing Ads are most Preferred. Several Benefits that a PPC campaign can give a small business are:

1. Fast & Measurable Results: Small business need rapid results to grow in market. In that case, PPC can help them a lot. If the business has a running website, creating an adwords account, setup ads and run them can boost your targeted audience to a great extend. You can measure everything in it like cost, profit, views, clicks etc.

2. No Dependency on Google Algorithm: Creating and running a campaign does not effect if there is a change in Google algorithm like it in SEO. Just create a profitable campaign and sit back relax without any worry of algoritm.

3. Reach Audience: Based on different factors like keyword, Location, website, device etc, you can easily reach your desired audience. The flexibility allows you to show your product to the right audience and start profit immediately.

4. Brand Recognition: It can be used to brand your industry with use of target keywords that suit your industry. People search for the target keyword and your ads will show every time to them.

5. Budget Friendly: No budget restriction is one of the best feature of PPC. It helps to run the campaign in low budget and gain a small profit and thus further increase your budget slowly with rise in your business profit.

6. Test Marketing Strategy for Other Mediums: It give you an opportunity to test which product heading or ad copy will perform better in a campaign. You can setup different ads and run them for a couple of weeks and measure the results. The ad with highest CTR is the one you should prefer.