1. Define the Goal Wrongly (or not define it):
It is not the same to want to sell your products than to get many people to know you. Neither is it the same to want to significantly increase visits to your website than to get users to fill out a contact form.
According to your marketing objective, you must create one campaign or another. Segment your audience one way or another. Choose one type of bid or another.
Also keep in mind the budget that you are willing to spend. If they are € 100 (bad we are going), your goal can not be to sell bracelets valued at € 354.
Be clear about your goal before you start designing the structure of your campaigns and flipping through AdWords options.
2. Not Having Clear the Structure Of the Campaign:
Bread of every day. One of the mistakes in Google AdWords that I see the most.
You do not know how many times I've encountered clients who have created a Google AdWords campaign without even thinking about the structure. Neither structure, nor what they want to achieve, or anything at all.
The process goes like this:
Come on, let's create a campaign in Google AdWords because they have told me that they work and that we will earn money.
Dale, let's start creating campaigns and ad groups. These keyword sounds to me, we are going to put them in that group. Oysters, the ads, how do we write the copys? Bah, something will happen to us while we create them.
Campaign in progress!
(I forget the campaign because Google AdWords will do its magic)
We have spent € 1,000 and we have not achieved anything at all!
I am going to tell you clearly: in order for your campaigns in Google AdWords to work, you have to start by creating an optimized structure. Because depending on what you want to achieve, the budget you want to invest, the resources you can afford, the visitors to the website you have, etc. you must create one structure or another.
How many campaigns will you create?
How will you distribute the budget?
How many ad groups?
How will you classify the keywords for which you want to bid?
How many ads will you create for each group?
Before touching Google AdWords, I recommend that you take paper and pen (yes, the old-fashioned way) and think about it.
Keep in mind that each of the AdWords layers (Account> Campaign> Ad group> Ads) has its own settings.
3. Do Not Analyze Your Competition:
If your competition is in AdWords you have to know what you are doing. Analyze your strategy Analyze your ads
Why?
Because you will save yourself a lot of work.
If they are in AdWords, these brands have surely carried out a thorough analysis of keywords or locations (in the case of Display) and have been optimizing to get the best results.
Analyzing your competition you will discover keywords that you can use in your ads, words and phrases that convert, USP (unique selling propositions) that you can use, etc.
All information is small.
How can you find out what your competition is doing in Google AdWords?
Doing Google searches with the keywords that you think you can compete for.
Using SEMrush (TOP tool). Here you can gossip ads (yes, copy + keywords + landing pages) of your competitors. You can search by keyword or by advertiser. It's milk!
It is not the same to want to sell your products than to get many people to know you. Neither is it the same to want to significantly increase visits to your website than to get users to fill out a contact form.
According to your marketing objective, you must create one campaign or another. Segment your audience one way or another. Choose one type of bid or another.
Also keep in mind the budget that you are willing to spend. If they are € 100 (bad we are going), your goal can not be to sell bracelets valued at € 354.
Be clear about your goal before you start designing the structure of your campaigns and flipping through AdWords options.
2. Not Having Clear the Structure Of the Campaign:
Bread of every day. One of the mistakes in Google AdWords that I see the most.
You do not know how many times I've encountered clients who have created a Google AdWords campaign without even thinking about the structure. Neither structure, nor what they want to achieve, or anything at all.
The process goes like this:
Come on, let's create a campaign in Google AdWords because they have told me that they work and that we will earn money.
Dale, let's start creating campaigns and ad groups. These keyword sounds to me, we are going to put them in that group. Oysters, the ads, how do we write the copys? Bah, something will happen to us while we create them.
Campaign in progress!
(I forget the campaign because Google AdWords will do its magic)
We have spent € 1,000 and we have not achieved anything at all!
I am going to tell you clearly: in order for your campaigns in Google AdWords to work, you have to start by creating an optimized structure. Because depending on what you want to achieve, the budget you want to invest, the resources you can afford, the visitors to the website you have, etc. you must create one structure or another.
How many campaigns will you create?
How will you distribute the budget?
How many ad groups?
How will you classify the keywords for which you want to bid?
How many ads will you create for each group?
Before touching Google AdWords, I recommend that you take paper and pen (yes, the old-fashioned way) and think about it.
Keep in mind that each of the AdWords layers (Account> Campaign> Ad group> Ads) has its own settings.
3. Do Not Analyze Your Competition:
If your competition is in AdWords you have to know what you are doing. Analyze your strategy Analyze your ads
Why?
Because you will save yourself a lot of work.
If they are in AdWords, these brands have surely carried out a thorough analysis of keywords or locations (in the case of Display) and have been optimizing to get the best results.
Analyzing your competition you will discover keywords that you can use in your ads, words and phrases that convert, USP (unique selling propositions) that you can use, etc.
All information is small.
How can you find out what your competition is doing in Google AdWords?
Doing Google searches with the keywords that you think you can compete for.
Using SEMrush (TOP tool). Here you can gossip ads (yes, copy + keywords + landing pages) of your competitors. You can search by keyword or by advertiser. It's milk!
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