PPC is a tool that drives immense traffic to your website in quick session. The key to successful is maximum return on investment (ROI). It is one of the most reliable way to earn money online. This is a method that gives instant result when applied and correctly. In this blog post, we will learn how to setup a campaign. Different steps that completes a campaign are:
1. Adwords Account: This is the foremost task you need to do, if you want to setup a campaign. You need to go www.adwords.google.com and then create an account by following the steps that comes. Although you can setup campaign on yahoo as well as Bing search engine.
2. Research: Success of a campaign depends to a great extent on research market and keywords. You must decide which type of campaign you want to create and what are the keywords you can take.
3. Location & Time: In this step, you have to select the targeted location where you want to display your advertisement. Also you can select the gender , people and time when and to whom you are interested in.
4. Bid Strategy: It consist of how much amount you want to pay for the campaign per day and for each click. There are 2 methods. Either you can set manual bidding or allow Google to set the amount by itself for better results.
5. Adgroup and Ads: After continuing, next steps would be to set up an ad group like for shoes campaign, we can create ad group with name running shoes. It is a type of subcategory. After that create an ad to show on Google with appropriate title and description. Title length is 25 character and description length is 35 character.
6. Billing: The final step is to link an account for payment of the campaign so that campaign run without any problem. For this purpose, you need to go to Setting options and fill out the billing details required like ATM etc.
Thus, above are the steps that are used to create a campaign and run it successfully.
