SEO stand for Search Engine Optimization. It is a method to gain free traffic online on search engines like Google, Yahoo and Bing etc. SEO helps users to see your website when they enter some query in the search bar. There are two divison in SEO:
1. On-Page -> It include setting meta tags, heading tags, image alt tags, content optimization etc.
2. Off - Page -> It includes social bookmaking, review submission, business listing, PPT & Infographics creation and sharing, Press Release submission etc.
Advantages of SEO:
1. User Friendly Website: SEO helps in crafting quicker and user friendly website so as to allow user to navigate in your website easily without any difficulty. When proper on page techniques are applied, it content users and thus the search engine and in return you get more visitors.
2. New Market: It helps to flourish SEO campaign, discover new market. With the help of social media, your traffic can reach to a new height by increasing your SEO performance.
3. Establish Brand and Improves Ranking: Users now a days believes in the brand that comes on the first in search result and sudden increase in brand of a company increases it’s ranking to a large extent.
4. Better Conversion: A website that has done SEO properly can result in better SEO conversion and increases profit of the business.
5. Superior For Social Media: A webpage with top ranking will achieve more social media exposure. People searching will most probably tweet/Like/comment on the webpage as compare to the pages that are ranked low.
